Creating a cohesive and visually appealing environment for your business involves strategic planning, especially when it comes to painting both the interior and exterior spaces. A well-executed color scheme can reinforce your brand identity, highlight your products, and set the desired atmosphere. Take a look at this comprehensive commercial style guide to help you maintain a cohesive and distinctive brand identity across various platforms and materials. 

Brand Overview

Think about your brand’s mission, values, and personality. Define the target audience and the message you want to convey when people enter your building. This can help determine the color palette and overall theme that you are trying to achieve. If your brand is playful, consider vibrant and energetic colors. For a more professional image, opt for neutral and sophisticated tones.

Finding a Color Palette

Choose colors that align with your brand identity. Consider using the primary and secondary colors in your logo and branding materials. Still unsure? Make sure to check out the Paint Visualizer at HIS Paint to find the perfect color scheme for your business.

Exterior Painting

When painting the outside of your building, use a welcoming color at the entrance to guide customers and create a positive first impression. Highlight key architectural features like the business sign, using contrasting colors to draw attention. If you have multiple locations, try to maintain consistency in color schemes to strengthen brand recognition.

Keep in mind that exterior paint must be durable enough to hold up in the outdoors. HIS Paint has several exterior paint products available that are designed to withstand the harshest weather conditions. 

Before committing to a full-scale project, test paint samples in different areas to ensure they meet your expectations. Consider hiring professional painters who understand commercial spaces and can execute your vision effectively. 

Interior Painting

Assign specific colors to different zones within your business to create a sense of organization and flow. Use accent walls in key areas to showcase products or create a focal point. Choose paint finishes that suit the atmosphere you want to create. Matte for a cozy feel, gloss for a more modern look. Consider textured finishes for feature walls to add depth and interest. 

Make your products stand out by painting shelves or display units in colors that complement them. Understand the psychological impact of colors on consumer behavior. For example, use calming colors in a spa setting.

Industrial Paint Supplies in Oklahoma City: HIS Paint

By following this style guide, you can transform your business space into a visually appealing environment that reinforces your brand identity, showcases your products effectively, and creates the desired atmosphere for your customers.

HIS Paint Manufacturing Company has been Oklahoma City’s trusted source for professional and industrial paint supplies for over 50 years. Browse through our online paint store or give us a call today at (405) 232-2077 for more information.